CLIENT 
Hello Chair

ROLE 
Branding / UX / Web design

My objective with Hello Chair's identity was to balance the business core with a welcoming and honest attitude that would directly talk to potential customers. The logotype is both abstract and literal, creating the perfect balance of a tangible and welcoming brand: a visual reference to a chair, and to the H from Hello. Additionally I worked on the UX and visual design of the webshop, creating a neat layout while maintaining a conversion optimised experience.