UX / Web design
In collaboration with the bloomon team, I proposed a complete UX/UI overhaul of the website that responds better to e-commerce matters, in particular managing several user flows. The overall look and feel of the interface is editorial and chic, highlighting the visuals to encourage browsing, while proposing simple ways to convert. I've also built a smart design layout that would adjust to the seasonality of the floral collections. Some elements of the interface like buttons or background would thus change of colour depending of the content displayed on the website.